Royal Salute Tasting Chamber Tower of London

Ellis Design Studio is proud to unveil a landmark project: the Royal Salute Tasting Chamber, an exclusive, invitation‑only experience housed within the 13th‑century Martin Tower at the Tower of London.

This extraordinary commission marks a historic world‑first — the first time in the Tower’s 900‑year history that a brand has been permitted to establish a presence within its fortified walls. Working alongside Royal Salute, Historic Royal Palaces, M&C Saatchi Sport & Entertainment and Pixel Artworks, the Studio reimagined the Martin Tower as a majestic, multi‑sensory environment celebrating Royal Salute’s enduring connection to the British Monarchy.

The chamber immerses guests in the Royal Salute Kingdom through narrative‑driven illustration, rich materiality and refined, tactile detailing. A state‑of‑the‑art interactive tasting table forms the centrepiece, enabling a guided exploration of the prestigious 62 Gun Salute Collection.

In a remarkable fusion of heritage and contemporary craft, two antique cabinets — once home to the Cullinan and Koh‑i‑Noor diamonds — have been repurposed as glittering showcases for Royal Salute’s permanent collection.

Delivering a project within one of the world’s most iconic landmarks has been an honour for the Studio, and a defining moment in our ongoing partnership with Royal Salute.