Premium Club Private Members Club 3 Arena, Dublin

The Premium Club is a private member’s club in Ireland’s number 1 music venue, the 3Arena Dublin. The design brief was to create a contemporary, dynamic, urban space within the 3Arena venue. The design scheme was inspired by the reinterpretation of a traditional gentlemen’s club and the finishes were based on material used in mens tailoring such as tweed, felt and pinstripe, which were set against contemporary bespoke wall murals and high gloss surfaces.

Sophistication and exclusivity

Entering The Premium Club Private Members Club at the 3 Arena you step into a world of sophistication and exclusivity. Our award winning team designed to impress even the most discerning concertgoers. The club seamlessly blends classic charm with contemporary flair, offering an unforgettable experience before, during, and after the show.

Rich textures 

Taking inspiration from a modern gentlemen’s club, we introduced the rich textures of tweed, felt, and pinstripe woven throughout the space. These luxurious materials evoke a sense of tradition and sophistication.

Gleaming high-gloss surfaces on walls and furniture add a touch of modernity and vibrancy, creating a captivating interplay between classic and contemporary aesthetics.

We introduced jewel tones strategically placed in seating, lighting, and wall art inject energy and dynamism, preventing the space from feeling overly formal.
Concert goers are able to unwind in plush lounge areas featuring a mix of armchairs, sofas, and coffee tables.

Our goal for The Premium Club Private Members area was to fashion a luxurious, modern, and industrial space. We then infused this with vibrant splashes of colour in the seating, lighting, and wall treatments.

Ellis Design Studio – design in iconic buildings

The Point Depot, renamed The 3Arena, but still known fondly by Dubliners as The Point, is an iconic building boasting a rich architectural history that was transformed from a goods depot to a world-renowned entertainment venue.

An industrial history

Opening in 1878, its architect, John L. Robinson, used cast-iron pillars to support a vast space that supported Dublin’s industrial growth. However, decline in need meant that by the 1980s, the Point Depot had all but been abandoned and was slated to be demolished. In 1988, Dublin developer Harry Crosbie saw potential in the derelict structure. He partnered with Apollo Leisure (now Live Nation) and architect Shay Cleary to transform the space into a multi-purpose venue. The iconic cast-iron frame remained, but the interior underwent a dramatic overhaul. Balconies, offices, and backstage facilities were added, while the layout was optimised for acoustics and sight lines. In 1988, the Point Theatre, or simply “The Point,” was born.

The venue quickly became Dublin’s premier music venue, hosting legendary acts like Nirvana, U2, and Bob Dylan. Its unique atmosphere and capacity for 6,300 people cemented its reputation as a music lover’s haven.

By the mid-2000s, The Point’s limitations became apparent and a major redevelopment transformed it into one of the busiest concert venues in Europe.

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