Wolfpack West Hampstead West Hampstead, London

Wolfpack’s brand has been fired around the idea of ‘Blood Sweat & Beers’…. plenty of which went into the design and delivery of this little gem of a venue in North London. The client’s background as professional rugby players and the idea of togetherness, team spirit and integrity fired the background against which the design was developed. The concept was shaped by the brand values of the client and a desire to create a space which was authentic, tactile, robust and democratic, a venue for ‘social animals’ to come together.

Project Introduction

The concept for this Wolfpack interior design (and subsequent Fulham venue) came from a simple challenge posed by the Social Animals at Wolfpack Lager: design a bigger and bolder sibling to the first Wolfpack in Queens Park.

Embracing this challenge, our team embarked on a creative journey to craft what we believe has become West Hampstead’s ultimate neighbourhood bar—a place that attracts locals and visitors alike.*

At the heart of the Wolfpack interior design is a feature tap wall with intricate laser-cut metal detailing. The impressive installation showcases the venue’s extensive selection of craft beers acting as a testament to Wolfpack’s commitment to the art of brewing. Complementing this focal point is a pewter bar top, blackened steel, industrial meshes, herringbone glazed feature tiles, leather upholstery, marble table tops, laser cut logos to signage & branding and bespoke hand applied wall treatments to create a layered, textured, urban space. The perfect showcase for Wolfpack’s ever growing family of craft beers.

Our concept exemplifies our approach to hospitality design.



*We used to be locals!