Wolfpack West Hampstead, London

Wolfpack’s brand has been fired around the idea of ‘Blood Sweat & Beers’…. plenty of which went into the design and delivery of this little gem of a venue in North London. The client’s background as professional rugby players and the idea of togetherness, team spirit and integrity fired the background against which the design was developed. The concept was shaped by the brand values of the client and a desire to create a space which was authentic, tactile, robust and democratic, a venue for ‘social animals’ to come together.

The design for the venue included a feature tap wall with laser cut metal detailing, to showcase the venue’s extensive selection of craft beers, a pewter bar top, blackened steel, industrial meshes, herringbone glazed feature tiles, leather upholstery, marble table tops, laser cut logos to signage & branding and bespoke hand applied wall treatments to create a layered, textured, urban space. The perfect showcase for Wolfpack’s ever growing retinue of craft beers.